The team is growing, the product is evolving, and the customer base is no longer limited to early adopters. In short: the company has come of age. But what about the branding? It often still looks like it did on the day of the initial pitch. Eventually, the brand identity no longer reflects what the company truly is today.
That was the case for us at Flexvelop, too. We had long since become more than just a fintech company for startups. Our product had matured, and our impact had grown significantly. But our visual identity had taken a different direction. That’s why we reimagined our branding—entirely in-house.
