Case Study – Manufacturer Partnership

Lenovo - ThinkFlex

Technology manufacturer
Germany / DACH

Lenovo is one of the world's leading manufacturers of business IT and supports companies in working with reliable, modern hardware at all times. Together with Flexvelop, a solution was developed that is precisely tailored to the needs of small and medium-sized businesses: ThinkFlex – Device-as-a-Service, where technology and financing merge in a fully digital process.
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Dirk Hermann
Program Manager DACH, Lenovo Global Financial Services
© Lenovo

Problem & solution

When expanding or upgrading their IT equipment, small and medium-sized businesses often face the same challenges: requirements and team sizes change rapidly, budgets must remain predictable, and traditional financing options are often inflexible or involve a high level of administrative effort. At the same time, there is growing demand for subscription and rental models that preserve liquidity and are more sustainable.

ThinkFlex resolves precisely this conflict of objectives. In close partnership with Lenovo, a tailor-made solution has been developed that seamlessly combines IT procurement and financing – efficiently, digitally, and in line with demand. Lenovo hardware is offered with Flexvelop's financing technology in an all-inclusive package. Companies can use the devices immediately and later decide flexibly whether they want to expand, keep, or return them—without rigid contract terms.

Customized scope of services

ThinkFlex is designed to work regardless of company size—from individual notebooks to large device fleets. Three basic models (12/24/36 months) provide a clear basis for calculation, while purchase and return options offer maximum flexibility during the term.

ThinkFlex in everyday life

For the Lenovo channel (partners and resellers), ThinkFlex can be integrated into existing sales processes without any integration effort—in the online shop, at the point of sale, or in the field. Quotes are created in seconds, sent digitally, and accepted by the end customer without paper. Flexvelop takes care of invoice settlement and the risk, so that dealers can realize their sales immediately.

Sustainability & life cycle approach

A key component of the solution is lifecycle management: devices can be returned as needed and professionally refurbished. This reduces the carbon footprint and supports the circular economy—an advantage for companies that want to use modern IT without wasting resources.

Cooperation

"ThinkFlex offers our customers maximum adaptability—while supporting a sustainable circular economy."

Lenovo and Flexvelop share the goal of equipping small and medium-sized businesses in Germany with modern technology and contemporary usage models. The partnership combines the strength of a global technology group with Flexvelop's fully automated financing. This enables faster investments, reduces risks, and makes IT procurement as flexible as the business itself.

Dirk Hermann
Program Manager DACH, Lenovo Global Financial Services