Case Study - Customer

Evergreen Franchise LLC

Gastronomy franchise
Germany-wide
+70 locations

Immergrün Franchise GmbH is a nationwide growing franchise brand in system catering with a focus on contemporary, fresh, and healthy nutrition. The company operates and manages numerous locations in Germany and is continuously expanding through new openings and modernization of existing branches.

Mark Twiehoff
Managing Director
immergrün Franchise GmbH

Problem & solution

The starting point

With the steady growth of the brand, Evergreen faced the challenge of equipping new locations quickly, uniformly, and economically.
In an increasingly difficult financing environment, franchise partners should not be burdened with high initial investments. Traditional purchasing models led to high capital commitment, varying technical equipment, and limited flexibility when changing locations or modernizing.

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Challenge:

Investment costs for new openings
Demand for high-quality devices
Low flexibility and speed when upgrading devices or adjusting locations using traditional financing methods
High administrative costs for procurement and financing
Need for a scalable solution that keeps pace with franchise growth

Strategic partnership

By using Flexvelop, Evergreen now benefits from:

1. Preserving liquidity

2. Uniform technical standard across all locations

3. High scalability for new openings

4. Flexible adaptation to relocation, modernization, or growth

5. Significantly reduced administrative effort thanks to digital processes

Flexvelop supports Evergreen not only with financing technology, but also as a strategic partner that actively enables the sustainable growth of the franchise brand.

Solution with Flexvelop

With Flexvelop's FLEX rental model, immergrün was able to establish a uniform, digital, and flexible procurement process. The necessary technical equipment is financed through a transparent rental model—without high initial investments and with clearly calculable monthly costs.
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Particularly crucial for immergrün was the option to continue using, take over, or return hardware flexibly after a minimum term.
This allows location developments, renovations, or technical upgrades to be managed efficiently, reducing the amount of potential sunk costs.
The fully digital processing significantly reduces the administrative effort for both the head office and the franchise partners.

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